Facebook is more than a social media, it’s a marketing platform that anyone can use. If you’re looking to market to Japanese baby boomers or Canadian teenagers, you can with Facebook. Read this article for advice on how to develop successful marketing strategies.
Contests are a fantastic way to increase interest in your company. Provide fans with coupons or even a product when they share or Like your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
Keep your page creative and different from other pages. You can do this by making your page colorful or adding lots of photos to it. You can attract more followers with an attractive page.
Consider Facebook a type of content-sharing venue. Facebook isn’t just about informal chit chat, it’s also a major content format. Treat Facebook seriously to improve your profits. Cross promote information between your official website, blog and Facebook. Traffic volume to Facebook pages tend to be quite high!
Don’t forget about your existing audience. Lots of folks worry so much about attracting new followers that the previous customer group falls by the wayside. For a stronger Facebook marketing campaign, your audience should feel respected. This results in true engagement with your brand, and therefore much attention should be paid to customers.
Free giveaways are some of the best tactics for your marketing plan. Provide a freebie to those who sign up for a mailing list or even just to click “Like”. It may cost you small amount, but you will have more people to communicate with.
Think through your updates before you post them. You can very quickly alienate your audience with poor content. They want to read something interesting or that entertains them. Try using Facebook Insights to see which updates are more successful than others so you can create similar content for the audience.
Don’t ignore any comments or posts that appear on your wall. If someone reaches out to you, they deserve to be acknowledged. Consider the posts to be like phone calls; answer the questions that are asked of you.
If you are going to use Facebook in your marketing strategy, be aware getting started may be tricky. A great way to start is to add a Facebook button to your website. This way your customers can easily flit from one medium to the other without you having to be too “in their face” with promotion. When your business gets “likes” on Facebook, it will be easy to update fans on what is happening with the business.
Allow people to “share” your posts and updates. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Sharing and interaction is how Facebook thrives. Your audience will inform their networks about your content when you have share information, and this could bring you prospective customers.
You should always do your best to make sure you respond to all customer comments. This includes those you get in your inbox and those you see on your page. It will be surprisingly time-consuming, but it will pay off big in customer support and satisfaction.
Update your profile as often as necessary. If things change, make sure you update your profile accordingly. Keeping everything current helps your customers know what is going on. You might even want to rearrange the profile page in order to keep people interested and returning often.
Don’t be shy; tell your visitors to show and share your content. Give them an incentive, for instance by offering a small discount to the subscribers who share one of your updates with their friends. Many companies will offer a coupon when a specific number of “likes” are received.
You may find it necessary to hire someone to manage your Facebook campaign. Make sure that all posts are receiving prompt attention on a regular basis. Once a day is a minimum, but can be hard to maintain. Hiring someone to do it for you will cost, but it can be worth it.
When it comes to Facebook marketing, you must treat it like any other type of marketing – you must know who you’re marketing to. If you’re not giving your audience information that interests them, even your best efforts will be wasted.
Never abandon Facebook just because results do not occur right away. Any kind of marketing will take a little bit of your time, and this is still true with Facebook marketing. You have to allow for time to create a following before your efforts will reap success.
Some people may try to “sabotage” what you are doing on Facebook. Facebook makes it easy for troublemakers to negatively impact others. Make sure to protect yourself and your business by removing any negative posts on your page.
It takes time for you marketing campaign on Facebook to increase your sales. Being successful at marketing isn’t something that happens overnight. Growing your following, and providing them with a reason to return really is the way to increase your sales volume. However over time, you will reap the rewards you seek.
Figuring out what marketing strategy works best for you is the first step. This article has shown you the strategies which work for the experts, thankfully. You must implement them within your campaigns now.