People are spending more time online and checking their email more often than ever, so e-mail marketing has increased in importance. Read the article below for tips to help you grow your email list if you’re even remotely considering using email promoting.
Focus on your target market. Why would your readers want to sign up for your email list? Once you have the answer, use it to your advantage. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This will cause your base to grow organically.
Proofread anything you send out via email. It is imperative that your emails be error free. Prior to sending each message, print a layout sample to ensure that the message appears as you intended. If you have put any links in your emails, make sure they are able to be clicked.
Test out different subject lines with the A/B testing method. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Try out new formats with your email. Make sure that the information that’s very important is at the top, as well as new offers. You should also test out different formats and determine which format your readers respond to the most. When you find one that works, stick to it. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
Use consistency in your message. Make sure to be consistent with your colors and branding in your emails. Use easy-to-read fonts for text-based information. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. When your customers are familiar with your emails, it makes the marketing more effective.
Create rich and relevant content in your emails in conjunction with sale information. Make sure that your subscribers receive special articles that are only available via email. Make offers for your products that are exclusive to each reader. Make sure to send emails even when you aren’t selling anything, like during holidays.
Avoid major email promotions around holidays like Thanksgiving and Christmas. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. Of course, there are always exceptions. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
Be sure you’ve digested the valuable information detailed in this article. So, you’ll want to read this article a few times to ensure you retain all of the tips to help you reach your goals.