A smart way to market your site or business is to write articles that can be posted on the internet. This content cant hen be used to link to your business. This is known as article promotion and may sound like a very obvious type of marketing. Read these tips to learn how to do it in a tasteful way.
Offer incentives for newsletter sign-ups, such as a free report. The report could be written by a hired writer or by you and it has the possibility to entice people to sign up in order to get emails from you. Write the report on a relevant topic for your industry.
If your website lets users post comments, make sure to utilize a “no follow” linking attribute. When users leave comments that are spam, web crawlers can be alerted that such links should not be followed. This will work to keep spammy sites from tagging onto you and possibly damaging your SEO potential, as well as your reputation as an honest and valuable site.
Social media is an article marketer’s best friend. Both Twitter and Facebook are excellent ways to boost your readership. Post a status update whenever you have a new article written to attract the attention of your readers or followers. Ask people to share the article with others so you can be read by even more people.
Maximize the benefit of your articles by including at least one keyword or keyword phrase. Place the keyword in as many strategic areas as possible, including the title, the header, the subtitles and the URL. This keyword should also be included in the article body. Doing so makes it much easier to find your site in a web search.
Forget about using automatic writing services. While they have the benefit of sending a large amount of articles in a small amount of time, you can’t guarantee that they will be the best quality. A lot of them are not even written in proper English. Try writing your own articles. Once you get into a rhythm, you can write a lot more in no time.
Unless the websites where you are posting your articles are getting rid of them at a certain point, they will always be active on the web for people to find. You can greatly expand your customer base and your network by promoting one article using another article.
Always try to write for your target demographic when article marketing. If you are trying to get on casual blog type sites, keep your content short and personable. If you want to reach professional readers, the content you use should be lengthier, content-rich and full of strong research.
Some writers have found success by writing as though they are speaking to a friend or acquaintance. This will keep the tone friendly and light and won’t sound too formal. So, put your readers at ease by lightening the tone.
Do you ever find yourself feeling less than inspired for article ideas? You may want to consider writing some articles with a new slant. For instance, if you write travel articles, consider targeting a subgroup of your niche. A good topic is writing about traveling with your family and children. Or perhaps you could tell seniors how to travel safely given their specific concerns. Solve various problems that people in your niche may have to deal with, so that they look for your advice again and again.
Now you are aware of how to create good articles and link to your site, you can start article advertising. Remember that article marketing is only part of what you should do to market your business. Use other techniques to help maximize your exposure and expand your business.