TIP! The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. This is a good way to improve your conversion ratio and reduce what you spend to develop your campaign.

Facebook offers many communication opportunities with customers. Social media sites are very popular because people love to communicate with each other. Use this to your advantage and utilize Facebook as a way to introduce your business to the world.

TIP! The most important first step to Facebook marketing is to build a solid fan base. Do not invest in promotions until you have a strong base with thousands of followers.

Offering contests is an effective way to increase your fan base. Offer prizes or discounts to your users when they like your page. However, make sure you do award a prize to one new viewer as you do not want to be known as dishonest!

TIP! Contests are a fun way to build an audience. Offer a contest or a giveaway to your current customers.

One method for generating interest in your business is by having a giveaway. Encourage people to subscribe by giving something away to some of them. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.

TIP! Of course, you want your Facebook marketing efforts to pay off. That means you need to set goals based on sales increases.

Avoid letting your Facebook page overwhelmed with spam. You can use filters to help edit the page and monitor content when you are away. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

TIP! Make it easy for visitors to your Facebook page to subscribe or like your page. You can provide incentives for people to do so, which will make communication easier going forward.

The most important first step to Facebook marketing is to build a solid fan base. This means you ought not spend lots of money on product promotion until you garner no less than 5,000 fans. When you hit that mark, your conversions will start happening rapidly.

TIP! One way to help convert visitors into followers is by hiding some content from visitors. Having hidden content will make it so those who are interested will have to become a fan.

Do not forget your existing audience. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. For a stronger Facebook marketing campaign, your audience should feel respected. That leads to real engagement in your brand, so don’t forget about these champions of yours!

TIP! Consider creating a Facebook group for you company. This could be a place where your business could field questions and encourage customers to interact with one another.

You should think about the opportunities on Facebook with direct advertising. You can target it by sex, age, geographical location and even likes. You also can keep to a budget, allowing you to do as little or as much as you wish. You don’t have to make any commitments long-term, either. Your ad can be stopped any time.

TIP! Only post updates that are pertinent to your area of business. Make sure you are talking about things that interest your customers.

Post on other people’s Facebook pages. By doing this, you’ll be able to gain the attention of people who may not know about your page. Be sure it is positive attention, though. Only post to another page when it is valuable content. Do not engage in spamming of any sort.

TIP! It may be tough starting out in Facebook marketing. The first step is usually to add Facebook buttons and links on your site.

Try offering exclusives when people “like” your page. Likes are very important to improve the visibility of your company. You may want to offer a free giveaway to those who like your page. It is something that you can give to everyone or offer a sweepstakes. If you give them something they desire, they’ll easily click “like” for your page.

TIP! Try finding thoughtful leadership opportunities. Facebook can do wonders to help build up your leadership within a niche.

Give your followers something to sign up for. Providing something useful just for registering is a good way to keep the conversation going with interested parties. Try having a contest from time to time or give them a way to get signed up for special offers from you.

Social Media

TIP! Try posting professional photos on the Facebook page. You want the photos to reflect the professional nature of your business.

Never make the assumption that Facebook is the only game in town when it comes to social media marketing. As popular as Facebook is, not all cultures and age groups use it. Do some research on the audience that you’re targeting so that you can figure out where they are getting their social media needs taken care of.

TIP! Always nurture the relationships on Facebook that you have with those you have a chance to interact with. Just like when you’re talking to people in person, you have to take your time to build up trust with people that you speak with online.

Use the focus of your business as the basis for creating a group. This will group together all of your potential customers. Here, you can inform your customers of any special deals you have going on. This is a good way to become acquainted with your customers.

TIP! Don’t overdo your Facebook updates. This option allows you to send a message to your subscribers.

You may find some difficulty the first few weeks of using Facebook. A good starting point is the addition of a Facebook button on your site. This helps potential customers and fans get connected with your enterprise, and provides a less-intrusive type of marketing. When they like your brand, you’ll find it easy to provide them with frequent updates.

TIP! There are things that you should and should not do when you are Facebook marketing. You can find plenty of examples of both kinds if you try hard enough.

Put pictures on your Facebook wall, but make sure they are professional. These pictures need to make a great first impression. If you take the photos yourself, make sure you use a high-end DSLR camera and avoid posting images that could be negatively associated with your brand.

TIP! Ask your customers to share the content that you post with other people. Provide incentives like discounts or freebies for sharing content.

Run a contest or competition every now and then with the goal of getting more “likes” on your page. You can offer discounts or a nice prize once your goal of likes is met. This gets you many more subscribers, and it also gets you a review from the winner.

TIP! Create contests on your facebook page that get people involved and interested in your product or service. For instance, have your followers post photographs of themselves with your product.

Don’t overdo it on Facebook Updates. This allows the messages to be sent to every one of your followers. Only use it for very important events and news like an emergency, etc. This should not be used for simple promotions but as a means to inform followers of significant information.

TIP! To free up your time to work on your marketing campaign, consider paying someone to create and post daily updates to your Facebook page. Posting statuses every day about specials, products, or any other updates is what will remind people to purchase something from you.

You should use a scheduling tool if you cannot be online to share your Facebook updates on time. They post your content for you at preset times. There are a variety of tools available to experiment until you have one that suits you best.

Social Media

TIP! Stay up to date with new features available on Facebook. Your subscribers are probably going to use any new features Facebook has available, so it’s important that you do too.

Use the power of social media to grow and expand your business. Social media usage is extremely widespread; use Facebook and other tools to help your business grow using this platform. Apply the tips you’ve just read, and grow your customer base.