If you’ve got an email account, then you have probably dealt with e-mail marketing campaigns in some form. This method of marketing gives companies a direct line of communication with existing and potential customers. Read this article to learn how to design a good campaign.
Design your email around a single specific message. Do not let your customers get annoyed or bored by your content. Each email should have one specific focus. Your readers will like your brief and to the point newsletter, which isn’t burdened by tons of unwanted information.
Before you send out emails, make sure to proofread them. Sending an email with typos or incorrect information is bad for your image. Send yourself a test email before dispatching your messages to customers to ensure that the layout and formatting is correct. Don’t forget, if you have embedded links, to check the links to be sure they function properly.
Sending an email to your list more than once every seven days is a bad idea. Your customers are likely busy people who receive several messages every day. If you send too many messages, your customers may begin deleting them unread.
Always limit your mailings to people who have given you permission to do so. If you don’t do this, your customers, and the people they exchange email with, will lose trust in you, giving your business a bad name. Spamming activities can also cause your domain or IP to be blacklisted by Internet service providers, which can definitely affect your business.
Make sure you have a clear, unsubscribe button. Do not forget to provide a link to unsubscribe and make sure it is obvious. Make your customers feel that you value their participation and not as though they have been roped in unwillingly and unable to escape.
Do not use email messages that require graphical elements in order to present key facts. A lot of new email clients do not show images automatically. This might mean that your emails are unpleasant to look out, or can’t be read at all, because of the images that they contain. Therefore, it is important that all relevant information be given using text only; any images you wish to include should have descriptive tags.
Make sure your recipients know what to do. Subscribers should be aware of what you would like them to do, because you tell them flat out. Make sure that any links you have are obvious and let it be known how to use them. You might want to consider repeating links in your email so that they appear at the top, and then again at the bottom, of your notice.
Take advantage of preheaders and make email previews work to your advantage. A preheader consists of the initial line of text in the email that is highlighted in the email previewer. Email providers such as Gmail put this section of text right after the subject of the message, and therefore it is easy attract the attention of your reader.
Perhaps an obvious, but nevertheless critical, marketing with email tip is to verify the accuracy of all email addresses. A simple formatting error or typo can result in dozens of messages that are bounced back to you as unable to be delivered. This is just a time waster.
Use a personal tone in all marketing via email campaigns. Customers respond better to personal messages than bland, generic ones. Sending messages from higher ups, like the President or CEO, can boost your impression with your readers.
Make all of your marketing emails personal. Just putting their name in the subject or at the top of the email isn’t enough. Utilize all the information you have gained about your email subscribers. You can create small categories of subscribers based on common interests, and tailor your messages to speak to these small groups of customers.
Use the email subscription form to alert potential subscribers of the things that you may typically send them. Tell people how many and what kinds of messages they’re signing up to receive. This prevents new subscribers from experiencing shock over the content or quality of your emails.
Email marketing is a practice so common that nearly everyone has seen it before. It’s pretty much a way for a company to market to its customers using email messages. Utilize the tips listed here and take advantage of this effective marketing opportunity.