TIP! Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. You can do so by giving your page an attractive and eye-catching design.

Do you wish to market a service or product but aren’t sure how to start? If that’s the case, check out the options for Facebook marketing. The millions of Facebook users are all potential customers. If this sounds interesting to you, keep reading to find out how to make Facebook marketing work for you.

TIP! Try making a group versus a page. Facebook groups will encourage potential customers to establish their own community.

You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

TIP! One important thing you have to do is to develop a Facebook fan base that’s solid. Not too much investment should be put into any promotions until you have thousands of fans.

Generate a buzz by offering a freebie through Facebook. Try getting your customers to ‘like’ your site by giving them something for free. Put the list of winners on your wall, and keep doing this every time you have a contest.

TIP! Don’t forget about your existing audience. New customers and clients are wonderful, but it is important to keep the people who are loyal to you.

If you are using Facebook to get your services or products to your customers, you need to make your page unique. This can be accomplished by making a brightly colored page or adding a great deal of pictures to it. People are much more drawn to decorative pages than plain ones.

TIP! You can offer prizes for Facebook “likes”. Having a lot of likes brings attention to your page.

Make sure that your Facebook page is spam-free. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Any approved person can access the page with these tools if they know the password.

TIP! Use the focus of your business as the basis for creating a group. This can be a one stop shop, a place where you can field questions and where customers can chat with each other.

Look at Facebook as a great way to post content. Facebook is more than just idle chatter, it also serves as a primary format for all sorts of content. You can have lots of different kinds of conversations. Write blog posts and then promote them using your Facebook page. You’ll soon see that you can get tons of web traffic from Facebook.

TIP! Ask your fans for their input. Subscribers love to feel a connection to the brands that they follow.

Improve the Facebook marketing interface of your page using custom tabs. The tabs let you organize your page information to make it easier for customers to navigate. If you have a current promotion, make a special tab for that.

TIP! Put effort into your Facebook marketing campaign. Facebook is a big deal, and marketing to it can take real effort.

Choose your updates very carefully. Updates with valuable content will prevent your subscribers from drifting away.. Your updates should be educational, helpful or entertaining. Take advantage of Facebook Insights to learn which of your updates is the most successful, and provide more content that is similar.

TIP! Make your Facebook content “shareable” for others. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it.

For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. Your customers come and go randomly, so they’ll have no reason to follow your day to day posts. Instead, turn to Facebook targeted ads to reach new customers.

TIP! It’s imperative that you keep your audience up-to-date. That doesn’t mean that you should post multiple times a day; regular updates will do.

Facebook is one of many social media sites out there. This network is very popular, but some subcultures and age groups prefer other websites. Research your audience and find out where they hang out online to see if your efforts would be better spent elsewhere.

TIP! Only use images that are professional on your page. These photos will give people a great picture of your business.

Get more followers by hiding content from those that aren’t fans. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower. Hide only a little bit of your content because hiding too much can affect your SEO negatively.

TIP! Run some competitions from time to time to get a certain amount of “Likes” on your page. You can award the prize after a certain number is hit, for example.

Look for ways to establish yourself as a leader in your field. Facebook is great for building leadership in specific niches. Try to find ways to answer questions or make insightful comments in your niche area. You will earn respect and admiration, which will in turn earn you more followers!

TIP! Learn about Facebook’s Update policies. This option allows you to send a message to your subscribers.

You must consistently feed relationships that you have on Facebook with others. Build strong and trusting relationships with those you interact with. A good way to strengthen relationships is by always offering fresh and helpful content. Make sure you periodically run a contest or promotion to reward your most loyal followers.

TIP! Don’t be shy; tell your visitors to show and share your content. Give them an incentive, for instance by offering a small discount to the subscribers who share one of your updates with their friends.

There are things that you should and should not do when you are Facebook marketing. Learn from others’ mistakes and successes. While best practices are normally easy to find, how many people take time to look for worst practices? Check them out and learn from them.

TIP! Do not neglect the power that event sharing can have for your business when using Facebook. If you are going to be speaking at a conference, for example, you could post an event that invites your followers to attend as well.

Get your followers to share your brand’s content with friends. Provide incentives, for example, offering small discounts to your subscribers that share updates with their own friends. You can also release a coupon code once you reach a set number of followers and inform your followers of that goal.

Event sharing is a very powerful strategy on Facebook. Follow events that relate specifically to your company. Facebook automatically reminds your customers of the event.

TIP! Facebook marketing is similar to many other methods of marketing in that you should always know who your target audience is. Your content must be relevant and interesting for your target demographic, or else it will fail to build interest in your brand and generate sales.

When you celebrate business milestones, include your customers in the celebration. Send everyone a note that says thank you and then announce the milestone you’re celebrating on your Facebook page. Keeping them in the loop will make them feel closer to your business and encourage further sales.

TIP! Consider hiring someone to manage your Facebook page. The employee will be able to update your page regularly and keep your followers interested.

Now you should know whether or not Facebook marketing will be something that you’re able to use to your advantage. Remember what you have learned and get started. You won’t regret it when your customer base starts growing like crazy.