This is your first attempt at a new marketing technique or campaign and you want to know what article advertising can do for you. If you follow these tips, you can put article submission into effect.
If your web page lets visitors make comments, it is important to implement a “no follow” attribute. When the user leaves spam or unwanted site links, the web crawlers will then be notified of that “no follow” attribute. They will not follow that site’s link. Poor link quality such as this can hurt your reputation and make a bad impression on your readers.
An interesting and creative way for a business to attract customers on the Internet includes blogging. Many websites offer free blogging platforms that can be used to interact with your visitors. Setting up a successful blog is an easy way to boost business.
Do not overload your article with keywords. Using a keyword in excess of five times per article will send up a red flag to both your customers and the search engines. By staying under the recommended number of keywords, your article will be recognized by search engines more often and the readers shall be much happier.
If you choose to approach the “experts” and “gurus” of article advertising, proceed with caution. So-called article syndication experts generate their income by teaching others about the article marketing field – not by successfully executing their own lucrative article promotion campaigns; this is just something that you may want to keep in mind. Of course everything they say might not be dishonest or untrue. Just take their words on face-value.
If you are covering a specific topic, make sure to write specifically about the subject. People search the internet for specific topics and expect to find relevant content to their searches. Search engines are also capable of knowing when this tactic is being used and will start to ban your site from their listings.
In promoting articles, utlize social media to help you. Social media is an excellent way to boost your total readership of your articles. You can post a link or even an excerpt. People will be interested to see what you have written.
Make sure your articles are about 400 to 600 words long. If your articles are short, they will spark further interest in your readers. Long articles tend to bore readers, which may cause them to move on faster. Keep it simple and short. Make a clear point that is direct and informative.
Make sure to create a creative, interesting short description. Descriptions show up right under article titles in search results. If this information seems interesting, people that are searching may just stop to read over it. Write a good teaser sentence to entice the reader to want to read the rest of the article without telling them what the entire article has included in it.
Find out what your competition is writing about. Steer clear of areas that have been over discussed, and search for those that have been addressed fewer times. Create your content by building on the inspiration you have gained from others.
Do not focus your article on selling yourself. When your article is written well, it will automatically do the selling. Make certain that your articles contain lots of good information in order to keep readers interested and coming back for more.
Make longtail keywords a major focus when you start article advertising. This will help your piece move to the very beginning of the search engine results. Additionally, most longtail keywords get searched for about fifty to sixty times each month, so if you are trying to market a specific product or service and the keywords are highly targeted, you could get a few orders.
Article advertising can help with everything from customer relations to improved website traffic. Starting off in this direction is a simple matter of knowing a few key tips, which are conveniently located further in this article.