We all love Facebook, don’t we? We want to keep in touch with family, check up on old high school friends or even network for business purposes. The best use of Facebook for a company is to reach out to customers and those who might turn into customers as well. This article shows you how it’s done.
Set some goals for your Facebook marketing campaign. You can launch your campaign on a trial basis if you are not sure how your audience will react to it. Once you get a better idea of how interested your customers are, you should set some reasonable goals for your campaign.
Connect your Facebook page with others who are willing to help spread the word for you. If you want to get the ideal results from using Facebook, the key is to have an insane number of people that Like your page. If you have someone on your side, it can be easy to acheive this.
Have a discount or a freebie on your Facebook page is a great way to increase followers. People love freebies. Offering a freebie or other discount will encourage your followers to share the offer. When people share your offer, you are exposing your business to additional customers that may not have heard of you.
Add Facebook sharing buttons on your website. Most blog platforms will automatically integrate these elements but you can easily find the code needed to add these buttons by visiting your Facebook settings. These buttons are a great way to encourage your readers to share your content while reminding them about your Facebook campaign.
When a person “likes” your page, reward them with a unique gift or special offer. Having a lot of likes brings attention to your page. It is appealing to users to get a free gift when they give a page a like. You could give it out to everyone or just have one winner. If you are offering them something that they want, they probably won’t think twice about the quick click of a button.
Ask your fans to get involved in the conversation on your Facebook page. The more engagement and interactivity you have, the more likely you’ll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.
Choose your Facebook profile picture carefully. You could for instance use an image of your logo or latest product. Do not hesitate to change your profile picture regularly but make sure your page remains easy to identify. Customize your page further by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns.
There are plenty of resources you can use to learn more about Facebook marketing but keep in mind that the methods recommended by Facebook marketing gurus might not be adapted to your target audience. Learn as much as possible about Facebook marketing and choose the methods that seem to be adapted to your audience.
Do what you can to add a personality to your brand. Boring content makes your brand look boring, too. Have a little fun, but don’t offend anyone.
Keep track of how many sales you generate thanks to your Facebook campaign. Count how many customers purchase products with the coupon codes you share on Facebook. You can also use a visitor counter to keep track of how many people follow links to product pages you share on your Facebook page.
You should always cultivate relationships with those who interact with you on Facebook. Facebook is a lot like real life in that having a network of contacts can pay off in the long run. Keep your content interesting and fresh to keep people engaged. Remember that it’s always a good idea to offer people deals and promotions as well.
Make your links more noticeable by adding an image. Facebook will display a preview of the link but sharing a picture related to the link you are sharing should make this update more visible. Choose your pictures carefully to make sure your audience will pay attention to the update you share.
Keep your profile updated. It is important to keep your customers informed of changes. Keep information accurate to enable customers to reach out to you. An updated profile can encourage your users to check to see what else is new with your business.
Think about matchmaking on Facebook as a unique way to market something. At some point, you may get an opportunity to help a couple meet on Facebook. Do not put a stop to it – encourage it! Then you could end up at the center of an awesome story that they go on to tell for years. That’s excellent Facebook promotion.
Do not subscribe to paying services that claim they can help you get more subscribers. You have no way of knowing how new subscribers will be targeted. It is best to promote your Facebook page yourself to make sure all the subscribers are likely to purchase your products or share your updates with their friends.
Facebook makes both retaining loyal customers and converting leads to clients simple and efficient. That said, reading this article will give you the leg up on your competition. Just implement everything you’ve read and you’ll easily start boosting sales, increasing profits and truly reaching out to the largest audience you possible can.