Marketing with email has been around since email. Spam and filtering are huge considerations for most people, but that doesn’t mean they won’t welcome an email from a company they actually want to hear from. Use this article to find strategies that will help with your email marketing campaign.
You should endeavor to make your emails seem as personal as you can. As with many other types of marketing, people are more likely to respond if they feel a personal connection with you. One way to project a friendly tone is to include the reasons they signed up for your emails, if you know what those are.
If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.
Create one clear message per email. This is important, so you don’t bore or overwhelm your customers by the content you are presenting. Create one simple message that is short and direct to the point. Your clients will be happy to not have too much information.
Include special offers and promotions available only to recipients of your emails. This type of e-mail marketing provides readers with value for participation, and it provides them with encouragement to refer their friends. You may even want to offer a referral program that will allow you to expand your mailing list in a major way.
Keep in mind that the ultimate goal with e-mail marketing is to get your product sold. Thus, each and every message ought to increase the likelihood of a sale. You could do this by making an email that highlights information about a new product, promotes an older product or offers a special deal.
Use a double opt-in procedure that will ensure that your subscribers really desire your emails. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
If you want your marketing emails to be effective, give your customers lots of options. Customers should be able to select the frequency with which they receive messages and what personal information they want to disclose to the business. The more perceived control the customer wields, the more at-ease they will be handing you everything you need to succeed with them.
Mix up the format of your emails every once in awhile to keep things interesting. Try a plain text email if you typically send them in HTML format. If you use well-written text, this type of a message can have an intimate feel, which will often make your customers view you in a more personal and trusting way.
Various Email Clients
Run tests to determine how your messages look on various email clients, including mobile clients. Once you have perfected your materials, test them using all major browsers, various email clients and different operating systems, including Linux. Different email readers may show the email very differently.
Your email marketing messages should be kept short. Use direct language when possible. This will show that you value the time of your readers. It will also increase the chances of your readers reading all the way to the end of the email. Don’t underestimate the importance of readers seeing the entire message. Remember that the last sentence of your message likely contains a call to action.
In order to form a better bond with your email subscribers, do everything you can to personalize each message. If they think they are just reading a type of form letter, then they’ll likely just delete and block you. Using the first name of the recipient is simple, and you can even go beyond that. You need to understand when, where, and why they chose to sign up. Utilize this information within your messages.
Ensure that your subject lines are succinct. Make your subject line 60 characters or less. This is more attention-grabbing and you will get more readers to open the email. If a long subject is unavoidable, be sure information which is most critical is at the front of the subject line, so it’s not truncated.
Always proofread every email before sending it out. You already know this, of course, but it is tempting to save a few moments by skipping that step. It is nothing more than a simple e-mail, right? You’d be wrong! Your emails must be sent out the right way and in an attractive manner, as it is the most important part of any marketing campaign.
If it is done correctly, the recipient of your email will not see your messages as marketing. If you provide valuable information or deals on your service to them, they actually look forward to reading your messages. This does much more than just promote your brand. Customers will trust you more with their time and money when you employ these methods. Use these tips to take your email marketing campaign to the next level.