More than likely you’ve been targeted by e-mail marketing in the form of spam at some point. Email marketing is a way that businesses can market to existing customers, as well as reach new customers, by email. Take the time to absorb the knowledge ahead, to help build your marketing strategy.
Never send out unsolicited marketing emails. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. This not only hurts your reputation, but ISPs could end up blocking your emails if a lot of people complain about your unwanted emails.
Send emails to people who are familiar with you and request your notifications. Mailing messages to individuals with whom you are unacquainted will make you look like a spammer. People will not recognize your brand and will not trust you at all. They will just send your email to their spam folder, and it will be a huge waste of your time.
When developing an e-mail marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.
Always get customers’ permission before sending them emails. If you start to send a great deal of spam messages, you are likely to lose credibility. Some may dislike unwanted emails so much, they decide to no longer buy from you or work with you.
A major holiday is usually not the time for an important marketing campaign. Because people tend to be out of their offices and away from their computers, your emails will probably go unnoticed. There are, of course, exceptions. For example, an email about your Black Friday deals.
Do not send any emails that use images to get critical information across. A lot of new email clients do not show images automatically. If your messages heavily rely on images, this could cause them to appear unappealing, or even completely unreadable. Put the most critical information in text that is clear, and be certain that all images in your emails have alt tags that are descriptive.
Email previewers can work for you if you use the preheader material. This is simply the opening line of your email, highlighted. Many email clients, such as Google, use this line as a preview of the message and display it alongside the subject – making it a smart way to attract attention.
Request your customers’ names on the opt-in form. They don’t have to give their whole names, but they should be required to at least give a first name. By doing this, you can customize all your recipients’ emails individually in order for it to address them on a more personal note. When a customer is identified by name, they feel less anonymous and emails are welcome.
Marketing by way of email is an everyday occurrence that pretty much everyone is used to by now. By using simple email messages, companies have the ability to market to individuals. Once you become familiar with it, e-mail marketing is an excellent tool for generating business and you should be able to find success with this method through the use of the advice in this article.