TIP! Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange.

Because social media is getting so popular, many people have an interest in Facebook marketing. If you have thought about it before, it is time to educate yourself on the topic. The tips included here will help you get a handle on it.

TIP! Engage your customers by replying to their posts as much as possible. You need to monitor your wall, and any direct messages you receive.

A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. Monitor you wall regularly, and reply to any @ messages. Reply to all your subscribers, particularly those that have questions and/or concerns.

TIP! Use the custom tabs to maximize your Facebook marketing efficiency. You can easily organize the information available on your page so that fans can find it.

Consider organizing a giveaway as a means of generating interest. Offer free products or discounts to subscribers when they join. Update your Facebook page with the winners, and repeat this any time you want more fans.

TIP! Interact with your existing audience. Businesses sometimes concentrate so hard on getting additional followers that they forget the loyal followers they already have.

Do not let SPAM overrun your Facebook page. Sites that are riddled with spam can end up turning potential customers off. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

TIP! Companies that only deal with customers occasionally, such as real estate agents or car dealers, do not need to have a Facebook page. Customers are only going to be there sporadically, and are unlikely to be interested in daily posts.

Depending on your needs, a Facebook group may work better for you than a page. Groups are like little communities where your fans can interact together. This will also give you the ability to inform your subscribers of updates.

TIP! Make sure to answer every question or comment left on the wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions.

Before you do anything else, you must build your audience. Don’t focus investing too much into promotions or marketing products until you have around 5,000 fans. Large numbers of fans will cause the rate of conversation to skyrocket.

TIP! Consider Facebook carefully when choosing a platform for marketing on social media. As popular as Facebook is, not all cultures and age groups use it.

If you receive a “like” from someone, give them a special offer. Likes are a good way to raise the profile of your page. It is appealing to users to get a free gift when they give a page a like. You could give it out to everyone or just have one winner. If you offer something they desire, they will not think twice before clicking that button quickly.

TIP! Do not disable the function permitting folks to leave comments at your site. What you think is content control is actually going to cause users to think that you are not interested in what they think.

If you only deal with a customer every now and then, you don’t need a Facebook page for your business. Random customers have no incentive to keep up with your posts. Facebook ads that target customers with a specific interest may be a better bet.

TIP! Make sure you really understand the purpose of a Facebook page. Don’t create a Facebook page just because it is the hip thing to do.

Obviously, you are seeking to obtain more sales by marketing on Facebook. So set a monthly goal for a particular amount of products sold. You need to actually get some earnings from all those Facebook likes or they don’t really mean much. If your goals aren’t being realized, your strategy may need adjusting.

TIP! The photos you post on your Facebook page must be nothing short of professional. You want your followers to equate your business with professionalism, not amateur hour.

Seek out opportunities to show your expertise. Facebook offers a great place to become a leader within your niche. Answer questions at every opportunity, and comment on relevant pages. It will help you increase brand recognition.

TIP! Encourage your followers to interact with your brand and others on your page. A post may generate a conversation that you should try to keep going.

Encourage your fans to post content on your page. You may believe that this is a way to prevent people from posting bad content, but what will happen is that people will think that you don’t value their opinion.

TIP! Hold contests rewarding people for achieving a particular number of likes about your page. You can offer discounts or a nice prize once your goal of likes is met.

Nurture the relationships that you have on Facebook. You need to stay in touch with your subscribers and interact with them on a regular basis. One way to build an on-going relationship is to keep your content fresh and easy to understand. Do not forget to provide rewards through discounts and promotions to your loyal customers.

TIP! The design on your Facebook page and your website should be similar. For instance, if the dominant color of your site is royal blue, reflect that color for your Facebook page.

Join in on conversations on your page. Give your viewers the encouragement they need to talk among themselves. If necessary, try starting a conversation, or you could ask a question in order to get the chat rolling. When they are talking, chime in. The more you do that, the closer your followers will feel to you and the more likely they are to patronize your business.

TIP! Make sure your profile remains updated. Make sure to update the profile page if anything in your business changes.

Get people interested and involved in your service or product by creating contests on the Facebook page. For instance, have customers post pictures using your products. Then, once the contest ends, you could pick someone to win a prize.

TIP! Engage in conversation on your page. Encourage your followers to chit chat.

Remember that a large subscriber base does not always mean a successful campaign. Target customers who will buy your products and share your information with others. Study your own conversion rate to understand if your campaign is working well.

TIP! Get people interested and involved in your service or product by creating contests on the Facebook page. For example, you might run a contest asking your followers to submit pictures of themselves while using your product, then post the pictures on your page.

It is important that you understand the fundamentals of Facebook. When you understand everything there is to know about it, you will be more able to take full advantage of its features. The Facebook help center is a great place to learn a lot of great information. This knowledge will surely pay off.

Remember that it is not easy to determine the tone of a post on your Facebook page. When your posts look like they’re automated advertisements, you’ll lose fans.

TIP! You can still promote sales while increasing your fan base. Just offering coupons may build your Likes.

Understand your audience on Facebook. If you are posting content that is not relevant to the demographic that your products were intended for, how do you expect to increase your number of sales.

TIP! Keep your posts on topic. If you sell toaster waffles, talking about toasters is acceptable.

You can probably tell it’s not hard to use Facebook to help get customers interested in your products and services. You just have to have patience and wait for success to come to you. Exercise some patience but utilize this advice to your advantage.